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DesRosiers says there are caveats: July 2024 was a weak comparable and many dealerships are still selling their pre-tariff inventory.

However, it says the month was still solid, and the best performing July since 2019, when sales were at 174,000 units.

The auto industry continues to face uncertainty from ongoing trade negotiations, as some automakers have raised their estimates for tariff costs.

Auto manufacturers are hoping for a carve-out from U.S President Donald Trump’s tariffs. 

This report by The Canadian Press was first published Aug. 5, 2025.