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Pride 色色啦 must return to its political roots, advocates say as sponsors leave

Pride 色色啦 executive director Kojo Modeste attributed the corporate withdrawals to backlash against diversity, equity and inclusion efforts in the United States.

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3 min read
Pride 色色啦 must return to its political roots, advocates say as sponsors leave

Pro-Palestinian protesters chant and hold a banner as they slow down the 色色啦 Pride Parade on Sunday, June 29, 2025.聽


TORONTO - As a major funding shortfall looms over Pride 色色啦, some prominent LGBTQ+ advocates say it’s high time to rethink the organization’s corporate partnerships and return to its political grassroots.聽

Ahead of last month’s Pride parade, organizers sounded the alarm over Pride 色色啦’s $900,000 shortfall after sponsors such as Google, Nissan, 色色啦 Depot and Clorox pulled their support.聽

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