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The decision comes after consumers have opted to purchase other pure milk chocolate bars such as Cadbury Dairy Milk, said spokesperson Pierina De Carolis.Ìý

With the exclusively Canadian treat coming to an end, many are dejected by the loss of their favourite s’mores option and aren’t ready to let go of this piece of Canadian chocolate history.Ìý

But what alternatives are on the market to replace the chocolate? Here’s what you can try instead.Ìý

What other Canadian chocolate bars have been discontinued?

Jersey Milk joins a long list of nostalgic confectionery treats made in Canada that have faded away.

In January, Hershey’s Canada ceased all production of the Cherry Blossom candy, a long-time Canadian candy aisle staple known for it’s oozy light pink cherry syrup filling and a bright redÌýmaraschino cherry, shelled in a milk chocolate exterior.Ìý

The retro yellow packaging had faced grocery shelves for over a century but it is unclear why the company halted its production.Ìý

Other notable mentions include the caramel and fudgy Sweet Marie first introduced in 1931, Malted Milk (which tasted like a malted milkshake) and Pep (dark chocolate with peppermint filling) chocolate bars both from Cadbury,ÌýNeilson Choclairs — an éclair-like chocolate-filled bar with wafer and milk chocolate — at local grocery stores in the mid ‘90s, Maple Buds and Rosebuds (pure milk chocolate drops), and the Smarties Chocolate Bar in 2004 — a solid chocolate bar with mini Smarties pieces.Ìý

How are Jersey Milk lovers reacting?

Some NeilsonÌýJersey Milk chocolate enjoyers say they’re “devastated” by the news of the loss and many say they haven’t seen the Canadian chocolate at retailers in a while.Ìý

“I’ve been hunting for them for camping since the beginning of June. Devastating,” a user said on a .Ìý

“Noooo!! Jersey Milk is my favourite. I haven’t been able to find them anywhere for months. Even before then I could only find them in certain stores,”Ìýanother said.Ìý

“Damn. It was actually one of, if not my favourite chocolate bars.”Ìý

Some are expressing toÌýMondelez Canada to periodically bring back the beloved chocolate bar.Ìý

While most agree the chocolate was their go-to for s’mores, others are unfazed by the discontinuation, saying they don’t even remember the bar.Ìý

“Why would anyone eat a jersey milk when there’s dairy milk?” asked a user on Reddit.Ìý

What can you substitute for Jersey Milk?Ìý

Those who feel strongly about Jersey Milk bars may not want to purchase the candy that essentially caused the discontinuation of their favourite chocolate, but a good bar to try in replacement is Cadbury Dairy Milk.Ìý

The solid milk chocolate bar is versatile and can be melted and used in various sweet treats. The line even has a specific selection with larger squares of chocolate made for s’mores.Ìý

Hershey’s chocolate bars are another alternative that could work well in s’mores. The solid chocolate bar can be easily broken into pieces that are perfect sandwiched between gooey marshmallow and graham crackers.Ìý

Lindt has a variety of chocolate bars to choose from that could be a good option to use in lieu of Jersey Milk, including from the popular Lindor, Swiss Classic and Classic Recipe selections.Ìý

Made by Nestle Canada, Aero chocolate bars are another Canadian classic that are readily available at local grocery stores. The treat is popular for its unique bubbly texture that dissolves in the mouth.

And if you’re looking for something specifically Canadian to support, the iconic Coffee Crisp chocolate bar could be an option. Although it’s not a solid bar, the coffee-flavoured wafer coated with chocolate is one of the most notable Canadian candies.Ìý

Likewise, known for its rich caramel filling inside a chocolate shell, the Caramilk chocolate bar is one of Cadbury’s exclusively Canadian beloved treats.Ìý

With files from The Canadian Press and the Star