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Fans have long theorized that Swift’s 12th album would soon arrive. On Monday, Taylor Nation — an official branch of the pop superstar’s marketing team — posted a TikTok slideshow of 12 images with the caption “Thinking about when she said ‘See you next era…’” Swift is seen wearing orange in every image.

A special limited vinyl edition of the album will be released in “Portofino orange glitter,” according to a preorder page on her site. A special cassette edition is also available for preorder.

Sensing a pattern, eagle-eyed fans noticed that 12 minutes before Monday’s Taylor Nation post, the popular posted a tease for Wednesday. The show, hosted by and alongside his brother, former Philadelphia Eagles center Jason Kelce, posted an orange image on social media with a mysterious silhouette that many believed to be Swift.

The podcast announced early Tuesday that Swift would indeed appear on “New Heights” and a teaser video posted about her appearance showed her pulling the album from a briefcase. The actual album artwork, just as it is on her website, is blurred.

“The Life of a Showgirl” follows last year’s announced during the 2024 Grammys and released during her , which raked in over $2.2 billion across two years and five continents, making it the highest-grossing tour of all time.

The album is also Swift’s first release since she regained control over her entire body of work. In May, the pop star said she purchased her catalog of recordings — originally released through from their most recent owner, the private equity firm Shamrock Capital. She did not disclose the amount paid.

In recent years, Swift had been re-recording and releasing her first six albums in an attempt to regain control of her music. The project was instigated by music executive purchase and sale of her early catalog. Previous have been more than conventional re-recordings, arriving with new “from the vault” music, Easter eggs and visuals that deepen understanding of her work.

So far, there have been four re-recorded albums, beginning with and in 2021. All four have been massive commercial and cultural successes, each debuting at No. 1 on the Billboard 200.

Swift’s last re-recording, arrived in October 2023, just four months after the release of That was the same year Swift claimed the record for the woman with the

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The story has been updated to correct that Scooter Braun is no longer CEO of Hybe America, He serves on its board of directors and as a senior adviser.