Products from plant-based meal company Yves Veggie Cuisine are expected to disappear from shelves by the end of the year.Â
Due to “unfortunate business circumstances,” the Canadian brand officially closed on July 31, an Yves representative told the Star.
The brand sells vegan alternatives to meat products like deli meats, bacon and meatballs.Â
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The announcement was made in a asking the brand to expand into the U.S.Â
“We want to let you know that we’ve made the difficult decision to discontinue the Yves Brand,” the company replied. “This wasn’t a decision we made lightly — it was made after careful consideration of how we can best focus our efforts to ensure long-term growth across our brand portfolio.
“While we currently do not offer a comparable meat-free brand, we invite you to explore the wide variety of our other trusted better-for-you products available,” the brand’s comment continued.
Customers immediately flooded the account’s post asking the company to reconsider the decision. It currently sits with over 300 comments.Â
One user said it was “unserious” to make the announcement through a reply to someone’s commentÂ
The brand sells vegan alternatives to meat products like deli meats, bacon and meatballs.Â
Yves Veggie Cuisine
A commenter on Reddit said
they live in a rural community, where Yves Veggie Cuisine is the only option at her local grocer. One called it “a lifeline.”
“They’ve been a part of my veg journey for my whole life,” another user commented.Â
Daniel Opasinis is a breaking news reporter, working out
of the Star’s radio room in É«É«À².Â
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